April 2016 - present

Senior Designer, Bradley Brown Design Group

Carnegie, PA (Pittsburgh)

Responsibilities: Provides art direction, photography/video direction, concept development, research, analysis, design strategy for a wide range of high-profile clients. Assists with on-going marketing and self-promotion projects and strategies. Creates concepts, layout, and design across print and digital platforms for a variety of companies and clients.

March 2014 - April 2016

Assistant Director, University Relations Design

West Virginia University, Morgantown, WV University Relations, Creative Services

Responsibilities: Assists in creative leadership, direction, and project management across all visual design projects. This position manages activities and oversees the coordination of visuals for marketing campaigns, visual identity systems, student recruitment, WVU Magazine, other School and College magazines, multimedia, and general University brand initiatives and standards. The AD is responsible for the oversight of creative visual strategies, visual solutions, layout/designs, and visual campaigns that engage and influence targeted audiences as it relates to the overall University Relations marketing strategies, student recruitments, the University’s mission and strategic plan. Serves as a source of expertise and support to colleagues and constituencies across the university community and aids in the implementation of visual communications, marketing, brand strategies, capital campaigns, etc. Oversees a creative team of designers, multimedia specialists, and interns. Serves as advisor and creative resource for team projects for news, video, web, social media, infostations, mobile, etc. Collaborates and trains key communicators, designers, and technology specialists across campuses to ensure each unite adheres to established visual style sheets, templates, and guidelines on projects. Develops estimates, prepares bids and RFP for production of projects. Oversees time management and billing for departmental projects. Works with others to conduct market research to develop new messages and imagery that coordinate with official messaging and communication goals of WVU. Tests materials/activities with target audiences and adjusts based on quantitative and qualitative data collected.

http://universityrelations.wvu.edu/

January 2015 - present

Adjunct Professor, Graphic Design

West Virginia University, Morgantown, WV School of Art and Design, College of Creative Arts
Classes: Art 224, Introduction to Graphic Design

September 2007 - March 2014

Graphics Project Coordinator, University Relations Design

West Virginia University, Morgantown, WV University Relations, Creative Services

Responsibilities: Production, art direction and design of University branding and marketing materials, logos, identities, displays, posters, admissions materials, environmental displays, advertisements, magazines, books, billboards, maps, videos, websites, brochures and direct mailers

Major Projects: WVU Alumni Magazine, Eberly College of Arts & Sciences Magazine, Admissions and Records Viewbooks and Recruitment Campaign Materials, P.I.Reed School of Journalism “Insider” Magazine, 2011 and 2010 President’s Holiday Message Video, “Accepted” National 30-Second Spot, Big East & NCAA Tournament “Everyday” National 30-Second Spot, Big East & NCAA Tournament “You Want WVU” National 30-Second Spot, Branding for the Coliseum Scoreboard, Davis College recruiting materials, Promotional Brochure and slides for WVU Newsreal video, Promotional materials for 2009 WVU Festival of Ideas Speaker Series. Eberly College of Arts & Sciences Strategic Plan Booklet, Mountainlair Student Union Environmental Branding

May 2000 - August 2007

Graphic Designer

McCormick Taylor, Inc., Pittsburgh, PA

Responsibilities: Production and design of logos, identities, stationary, proposal covers, posters, informational brochures and newsletters, mailer, advertisements, placemats, billboards, maps, websites, public and presentation and informational materials for Public Involvement.

Major Projects: Allegheny Places: The Allegheny County Comprehensive Plan, MAGLEV, Mon/Fayette School Outreach Program, Mon/Fayette Expressway, Powell Avenue Airport Runway

Clients: The Pennsylvania Department of Transportation, The Federal Highway Administration, The Pennsylvania Turnpike Commission, Allegheny County Department of Economic Development, Washington County Planning Commission, Allegheny County Port Authority.

2003-2008
Founded 2003, Limited Liability Company (LLC) Status 2006—2008

Principal and Co-Founder

Prime Design, LLC., Pittsburgh, PA

Brand Identity, Website, Marketing and Presentation materials: Pittsburgh Neighborhood Tours was financed by a grant from the Commonwealth of Pennsylvania Department of Community and Economic Development. These tours feature 7 different neighborhoods and was launched on April 20, 2006 with the collaboration of the following clients: Pittsburgh Partnership for Neighborhood Development, Greater Pittsburgh Convention & Visitors Bureau, Pittsburgh History & Landmarks Foundation, as well as development corporations from each of the seven different neighborhoods.

Corporate Identity, Informational Brochure and Website Design: Probity, Inc.

Corporate Identity and Website Design: Red Zebra Consulting

Logo Design, First Night Pittsburgh 2005 & 2006: Pittsburgh Cultural Trust in conjunction with the Three Rivers Arts Festival

Promotional Advertisements: Pittsburgh Literacy Council’s 5k Race

Corporate Identity: Lions Eye Productions, LLC

Corporate Identity and Website Design: Mia Cucina, Personal Chef

Photography and Website: Robert Schmalzreid, Artist

Proposed Intranet Site Redesign for Bayer: Red Box Communications